Privacy Policy

This Privacy Policy outlines the methods used by the Website for the collection, utilization, and sharing of your Personal Information when you visit or make purchases on the Site.

Contact Information
For any additional inquiries, further details about our privacy practices, or to file a complaint, please reach out to us via email at hello@pplfrst.studio or by mail at:
PEOPLE FIRST SIA, reg.no.:40203563363, address: Čiekurkalna 2. līnija 49A - 3, Rīga, Latvia, LV-1026

Collection of Personal Information
When you visit our Site, we gather certain details about your device, your interactions with the Site, and information necessary for processing your purchases. Additional data may be collected if you reach out for customer support. “Personal Information” refers to any data about an identifiable individual, including the following categories:
Device Information
Purpose:
To accurately load the Site and perform usage analytics to optimize the Site.
Source: Automatically collected through cookies, log files, web beacons, tags, or pixels.
Disclosure: Shared with our processor Stripe and other relevant vendors.
Collected Data: Web browser version, IP address, time zone, cookie information, viewed sites/products, search terms, and interaction with the Site.

Order Information
Purpose:
To provide products or services, process payments, arrange shipping, issue invoices/order confirmations, communicate with you, screen for potential fraud, and offer information/advertising based on your preferences.
Source: Collected from you.
Disclosure: Shared with our processor Stripe, payment gateways, shipping and fulfillment apps, and other relevant vendors.
Collected Data: Name, billing/shipping address, payment information (including credit card numbers and other accepted payment types), email address, and phone number.

Customer Support Information
Purpose:
To provide customer support.
Source: Collected from you.
Disclosure: Shared with vendors used for providing customer support.
Collected Data: Additional relevant information.

Sharing of Personal Information
We share your Personal Information with service providers to facilitate our services and fulfill contracts with you. For instance:
Stripe: Powers our online store. Details on their privacy practices can be found here.
Legal Compliance: We may share your information to comply with legal obligations or to protect our rights.

Behavioral Advertising
We utilize your Personal Information for targeted advertisements and marketing communications. For example:
Google Analytics: Helps us understand how customers use the Site. More information can be found here and opt-out here.
Advertising Partners: We share your use of the Site, purchases, and ad interactions with partners, using cookies or similar technologies.
For more details on targeted advertising, visit the Network Advertising Initiative here.

Opt-Out Options:
Facebook:
Opt-out link
Google: Opt-out link
Bing: Opt-out link
Additionally, you can opt out via the Digital Advertising Alliance here.

Use of Personal Information
We use your Personal Information to provide our services, including product offerings, payment processing, order fulfillment, and updates on new products and offers.

GDPR Compliance
If you are a resident of the European Economic Area (EEA), you have certain rights regarding your personal information under the General Data Protection Regulation (GDPR). We process your personal information based on the following lawful bases:

Your Consent
: We will process your personal data only if you have given explicit consent for specific purposes. You can withdraw your consent at any time by contacting us at hello@pplfrst.studio.
Performance of a Contract: Processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject.
Vital Interests: Processing is necessary to protect your vital interests or those of another individual.
Public Interest: Processing is necessary for the performance of a task carried out in the public interest.
Legitimate Interests: Processing is necessary for the purposes of our legitimate interests, provided those interests do not override your rights and interests.

Data Subject Rights
As an EEA resident, you have the following rights:
Right of Access: You can request access to your personal information.
Right to Rectification: You can request correction of any inaccurate or incomplete personal information.
Right to Erasure: You can request deletion of your personal information.
Right to Restriction of Processing: You can request restriction of processing under certain conditions.
Right to Data Portability: You can request the transfer of your personal information to another data controller.
Right to Object: You can object to the processing of your personal information based on legitimate interests, direct marketing, and profiling.To exercise any of these rights, please contact us at hello@pplfrst.studio.

Data Protection Officer
We have appointed a Data Protection Officer (DPO) to oversee compliance with this policy. For any inquiries, you can contact our DPO at hello@pplfrst.studio.

Data Transfers
Your personal information will be initially processed in Ireland and then transferred outside of Europe, including to Canada and the United States, for storage and further processing. We ensure appropriate safeguards, such as Standard Contractual Clauses (SCCs) and Binding Corporate Rules (BCRs), to protect your data.

Data Breach Notification
In the event of a data breach, we will notify the relevant supervisory authority within 72 hours of becoming aware of the breach, unless the breach is unlikely to result in a risk to your rights and freedoms. If the breach is likely to result in a high risk to your rights and freedoms, we will also notify you without undue delay.

Third-Party Processors
We use third-party processors to help us provide our services. These processors include:
Stripe: Powers our online store. Stripe Privacy Policy
Payment Gateways: For processing payments.
Shipping and Fulfillment Services: For delivering your orders.
Advertising Partners: For targeted advertising and marketing communications.

Children’s Data
Our services are not directed at children. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete such information.

Selling Personal Information
If subject to the California Consumer Privacy Act (CCPA), we sell Personal Information.
This includes:
Categories of information sold;
Opt-out instructions;
Information about minors (under 16) and affirmative authorization;
Financial incentives related to information sale.

Your Rights

For EEA Residents (GDPR):
You have the right to access, correct, update, or erase your Personal Information. Contact us through the above details to exercise these rights. Data is initially processed in Ireland and then transferred outside Europe.

For California Residents (CCPA):You have the right to access, port, correct, update, or erase your Personal Information. Contact us to exercise these rights or designate an authorized agent to do so on your behalf.

Cookies
We use cookies to enhance your browsing experience by remembering your actions and preferences. For more information on cookie management, visit All About Cookies.

Do Not Track
We do not alter our data collection and usage practices when detecting Do Not Track signals due to inconsistent industry understanding.

Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in practices or for legal/regulatory reasons.

Complaints
If you wish to file a complaint, contact us via email or mail. Unsatisfied responses can be escalated to the relevant data protection authority.

Last Updated: 23.06.2024